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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Download Ebook Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings" - companies such as Amazon, Salesforce, Uber, and IKEA - that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
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Audible Audiobook
Listening Length: 8 hours and 7 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: HarperAudio
Audible.com Release Date: June 14, 2016
Whispersync for Voice: Ready
Language: English, English
ASIN: B01DMY8IUE
Amazon Best Sellers Rank:
It's a rare book that offers such practical direction for business AND life in such a down-to-earth and valuable way. This one does so.More than a mere collection of case studies, the recurrent themes of thinking different and solving problems that this team of authors has created makes PLAY BIGGER a rare inner peek at what it takes for success and market domination, showing up as a roadmap for both life AND business. As a middle aged male facing numerous transitions and having been ushered into the world of entrepreneurialism by the elimination of my corporate job, I have to think different to survive and thrive for this next chapter of my life. This little black book offers a myriad of examples to do it. There are nuggets and gemstones spread amid all the chapters, concepts that are as applicable on a personal level as they are at a corporate level. Ways to redefine myself and my business come through in their narrative of successes and failures, showing how operate with a new and larger vision, not only for myself but for my loved ones, friends and peers. Throughout the pages I found myself making mental notes about this playbook of how I can PLAY BIGGER, both personally, as well as professionally, and has me thinking of ways I can create a 'category king' opportunity not only with my own talents, but teaming up with the exceptional talents of people I meet along the way. This team of savvy Silicon Valley stewards have put together a game plan for success as well as a blueprint for a new and different way of thinking. It is a lens that I will peering through from now on, and will be a resource for me on many different levels during this new season in my life. Very grateful to have been shown the way by a very dynamic group of individuals. That, and they're funny as hell! Think big, play bigger!
This book plays to the entrepreneurs desire for fame fortune and IPO’s, and aim to be “category Kings†AKA first mover by inventing new language and taxonomy to describe your business. This is ironic because the authors use their own tactic to rename the timeless tactic of Positioning and following through.The Good: Taking time to strategically position your business and reconcile it with your market is a regular exercise of a smart business owner. Their process for this is sound but they try to rebrand it as something unique.The Bad: A majority of the book is meta analysis and reference to other much better books like Theil’s 0 to 1 or the timeless classic Positioning. Go buy and read those books instead. The read itself is full of way too many generic success stories, most you’re familiar with, and then pandering to advertise the authors’ consulting process.The Ugly Truth: A few problems the author doesn’t mention. Being a first mover or category king, you are 4x more likely to go out of business, and even if you survive, you’re statistically bound to make less of a profit then the competitors who come to unseat you. Looking at all the successful category creators gives you a false sense of risks and negatives of being a first mover.
Not sure I would give any biz book 5 stars, but I read about 3-4 a year and this is one of the best in recent years - in part as the playbook for category domination is well-timed for my business. The thesis is well-founded - a few companies (1-3) take almost all the spoils from new categories. for example in marketing automation software, here's the rundown for value creation for the companies that launched in last 10 years: Marketo $1.8B, Eloqua $850M, Pardot $80M and the rest....? Or file management: Box, Dropbox, that company that renamed itself...and ??? You get the point.Would like to have read more and less obvious case studies - google, amazon, salesforce etc are all so unique in the scale of their success and category domination. would like to have heard more about companies that jumped into the #1 slot in categories that had 3-8 competitors early on - and how they used their own category "lightning strikes" to turn the category into a 1 or 2 horse race.Advice on how to do category design in a big company or for own personal life seemed a little thin - but the core of the book is aimed at entrepreneurs and provides the playbook and advice to go after a category and win. So if you think your company has potential, buy this book. I just bought ten more for my mgt team and other CEO friends.
Although I read this book in 2019 I wish I read it 10 or 20 years ago. I’m sure that the message and execution ideas would be just as relevant in 2029 as well.The take home messages is to “be different not betterâ€. I found this valuable as I was recently struggling on how to reinvent my career, and myself for that matter.The book takes you through a whirlwind yet very personal tour of both the startup and corporate world of how to establish your business as a category king who dominates a new market category—one that you become the control point for because you are the one to have defined the problem. You are also the one to frame the problem so succinctly that people could only see you as the solution to that problem.This book will probably be the best investment I make this year and I’m looking forward to looking back on my results in 2020.Don’t think about buying this book. Just buy it. Of the dozens of book reviews I’ve left this is the one that I will most remember. This is the only book to provoke that emotional response that will get me off my butt and get shit done.
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